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SAS EuroBonus

[su_row] [su_column size=”1/3″] [su_heading size=”28″ class=”no-padding”]Background[/su_heading] SAS EuroBonus wishes to reward their most loyal travelers and show appreciation by arranging a number of different events for them. SAS EuroBonus vision is to create opportunities to interact with their members and make the frequent flyers feel important.
[/su_column] [su_column size=”1/3″] [su_heading size=”28″ class=”no-padding”]Mission[/su_heading] Great Events of Sweden and Eventguiden got the assignment in competition with seven other agencies. The mission was to develop a feasible plan after a given budget for around 30 events to be carried out for EuroBonus members in Oslo, Stockholm, Copenhagen, Malmö, Gothenburg, Bergen, Trondheim and Stavanger.
[/su_column] [su_column size=”1/3″] [su_heading size=”28″ class=”no-padding”]Solution[/su_heading] The assignment is still ongoing and will include a number of major SAS EuroBonus-events in the three Nordic capitals Oslo, Stockholm and Copenhagen for the most exclusive membership levels. Great Events of Sweden and Eventguiden will also arrange a family day at theme parks in several cities, where SAS EuroBonus have the opportunity to invite their members to a day with exclusive opening hours only for members. Eventguiden will also carry through more targeted events for small groups under the heading “lifestyle”. The lifestyle-events are focusing on smaller groups and contain more activities and experiences.
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