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SAS EuroBonus

Background
SAS EuroBonus wishes to reward their most loyal travelers and show appreciation by arranging a number of different events for them. SAS EuroBonus vision is to create opportunities to interact with their members and make the frequent flyers feel important.
Mission
Great Events of Sweden and Eventguiden got the assignment in competition with seven other agencies. The mission was to develop a feasible plan after a given budget for around 30 events to be carried out for EuroBonus members in Oslo, Stockholm, Copenhagen, Malmö, Gothenburg, Bergen, Trondheim and Stavanger.
Solution
The assignment is still ongoing and will include a number of major SAS EuroBonus-events in the three Nordic capitals Oslo, Stockholm and Copenhagen for the most exclusive membership levels. Great Events of Sweden and Eventguiden will also arrange a family day at theme parks in several cities, where SAS EuroBonus have the opportunity to invite their members to a day with exclusive opening hours only for members. Eventguiden will also carry through more targeted events for small groups under the heading “lifestyle”. The lifestyle-events are focusing on smaller groups and contain more activities and experiences.